At Amazon, Corporate Culture Is Stronger Than Jeff Bezos Himself
14 December 2014
Bezos was interviewed on-stage at the Ignition Conference organized by Business Insider (in which he is an investor).
Communications.Management.Marketing
Truth Is Just Perception
Community Managers Are Tomorrow’s Press Officers
7 December 2014
A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!
Book Review: “The Score Takes Care Of Itself: My Philosophy Of Leadership” By Bill Walsh With Steve Jamison And Craig Walsh (2009, 288 Pages)
4 December 2014
The MVP of management books.
Ferguson: Perception, Memory, And Darren Wilson’s Acquittal
30 November 2014
The analysis of the testimonies presented to the grand jury investigating if the death of Michael Brown amounted to a crime highlights the way our memory operates.
Nothing Is More Effective Than A Story To Persuade Your Audience
23 November 2014
And it is scientifically proven.
The Management Lesson Of Reed Hastings
16 November 2014
There are not many companies that have revolutionized their industry as much as Netflix has.
What Role For Publishers In The New Media Value Chain?
9 November 2014
On his blog, Ben Thompson devoted an article to the role of publishers in the new media value chain created by the increasing dominance of major digital platforms.
Communications Strategy: Does A Star CEO Make All The Difference?
2 November 2014
Some thoughts on the cases of T-Mobile and Apple.
The Secret To A Successful Brainstorming Session
19 October 2014
It is implemented by Silicon Valley’s most innovative design firm.
Book Review: “The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do” By Clotaire Rapaille (2006, 208 Pages)
14 October 2014
A book that could have been very interesting but lacks credibility.
The Management Lesson Of San Francisco 49ers’ Bill Walsh
12 October 2014
Management guru Tom Peters was recently interviewed on the website of McKinsey & Company. He shared a very interesting leadership anecdote that illustrates one of my core beliefs in this regard.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.