Is The New Reality Of Media Hindering Democracy?
26 November 2017
Monetization issues are at the heart of the problem: Digital advertising’s business model doesn’t work much better than that of print media.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Written press
In The Digital Age, The Press Is Strong When It Wants To Be
19 November 2017
Two recent events provide me with an opportunity to reflect on what differentiates major news media from their new competitors.
Brands Increasingly Bypass The Media To Address The Public
3 April 2016
This trend is illustrated by the tactic used by the NFL to rebut a New York Times investigative article.
Sale Of The New Republic: Is The Press Doomed?
17 January 2016
Facebook cofounder Chris Hughes acquired the venerable magazine in 2012 and is now putting it up for sale.
Why Does BuzzFeed Invest So Much In Serious Journalism?
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.
One Of The Main Arguments Of Ad-Blocking Advocates Is Inadmissible
20 September 2015
The release of iOS 9, the new version of Apple’s mobile operating system, which allows ad blocking in the Safari Internet browser, sparked yet another online debate about this technology.
The American Society Of Magazine Editors Bows Down To The Golden Calf
19 April 2015
It just revised its guidelines in order to foster the development of native advertising.
Spoiler Alert: We Are Living In The Golden Age Of Journalism
24 November 2013
The Internet hasn’t killed journalism.
To Be Taken Seriously, The Press Must Be Serious
22 September 2013
FORTUNE has published its ranking of business’s hottest stars under 40 (“40 Under 40“). It’s not that hot.
A Uchronic Vision Of The Evolution Of The Press
23 June 2013
Internet didn’t invent all the press’s problems.
Are You Addicted To Managing Emergencies?
28 April 2013
Meeting deadlines is crucial for any manager, and even more in the fields of marketing and communications. However, this requirement should not become addictive.
Should Advertisers Really Be Deserting Newspapers?
21 April 2013
This is the question raised by the latest credible study on the subject.