The Best Professionals Are Amateurs
9 October 2017
This is what Michael Jordan and Latin etymology teach us.
Communications.Management.Marketing
Truth Is Just Perception
Articles
Becoming A Manager Is A Career Change, Not A Promotion
1 October 2017
The qualities based upon which someone is promoted to manager are not the ones that will help them succeed in that role.
Why Worry? We Will All Experience Failure And Die
10 September 2017
The Washington Post recounts the story of an Alaska man who killed his girlfriend while trying to commit suicide.
Book Review: “The Final Days” By Bob Woodward And Carl Bernstein (1976, 476 Pages)
20 August 2017
A farsighted read?
Book Review: “Shattered: Inside Hillary Clinton’s Doomed Campaign” By Jonathan Allen And Amie Parnes (2017, 480 pages)
5 August 2017
A shattering read.
The Best Communicators Have The Longer View
29 July 2017
Contrary to conventional wisdom, creativity is not always the key skill in communications.
Communications Departments Run The Same Risk Of Obsolescence As Traditional Media
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
What If Love Was The Best Approach To Management?
11 June 2017
At the conclusion of each “Saturday Night Live” episode, the entire cast appears on stage and hugs each other.
Why Engaging Managers Create More Value Than Cutthroat Ones
15 May 2017
Much more often are CEOs appointed because they are cutthroat alpha males than because they engage and unify their employees.
What Speed Climber Ueli Steck Taught Us
7 May 2017
One of the greatest mountaineers of his generation was killed in the Himalayas in a fall of 3,000 feet while pursuing the only quest that is worthwhile to me: That of his own limits.
The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.