Optimizing Nonprofits’ Fundraising Communications
19 June 2016
A joint study by Millward Brown and The Ad Council explores the media mix used to drive charitable donations. But another aspect may have an even greater impact.
Communications.Management.Marketing
Truth Is Just Perception
Communications
Convincing Apologies Require Six Components
5 June 2016
Apologizing is one of the most difficult acts of persuasion because of its extremely high emotional charge and authenticity threshold.
Trust In Media Hits Rock Bottom
24 April 2016
A study conducted in the U.S. by Digital Insight Study, a partnership of the Associated Press and the American Press Institute, yielded alarming results for democracy.
Brands Increasingly Bypass The Media To Address The Public
3 April 2016
This trend is illustrated by the tactic used by the NFL to rebut a New York Times investigative article.
Tay: Artificial Intelligence Isn’t Enough
27 March 2016
Microsoft had to shutdown its AI-powered chat bot less than 24 hours after its launch.
The More We Ignore, The More We Can Pay Attention
28 February 2016
Researchers from Johns Hopkins University (Baltimore) have found that, when individuals take the time to learn what’s possible to ignore, they process difficult information faster.
Sale Of The New Republic: Is The Press Doomed?
17 January 2016
Facebook cofounder Chris Hughes acquired the venerable magazine in 2012 and is now putting it up for sale.
Journalism And The Disinformation Society
27 December 2015
The level of political lying in some democratic societies is reaching a point that we thought – and hoped – would always be the apanage of authoritarian and totalitarian regimes.
A Journalist’s Mistake Can Sometimes Generate A Valuable Information…
20 December 2015
… if they recognize their misstep and draw the consequences from it.
A Question Is Never An Act Of Agression
6 December 2015
Some people tend to consider questions asked to them as so many provocations or accusations.
Why Does BuzzFeed Invest So Much In Serious Journalism?
29 November 2015
The success (and reputation) of the most popular news site among young adults was built on entertainment – such as its famous lists and animated GIFs.
