Best 2018 Articles
31 December 2018
Today I am taking a look back at your favorite Superception articles of 2018 and mine.
Communications.Management.Marketing
Truth Is Just Perception
Managers Should Find Inspiration In Professional Sports
11 December 2018
It imposes the highest level of accountability.
CEOs Can Never Focus Too Much On Their Company’s Culture
4 November 2018
A company’ culture is the sum of its convictions.
Superception Podcast Ep. 38 – Andy Merrill, Partner At Prosek Partners
14 October 2018
Conversation on financial communications with Andy Merrill, partner at Prosek Partners, a leading independent public relations and financial communications firm.
Superception Podcast Ep. 37 – Matt Wolf, Emmy Award Winner, And eSports Pioneer And Angel Investor
30 September 2018
Conversation on eSports with Matt Wolf, Emmy Award winner, and eSports pioneer and angel investor.
To Improve The Quality Of Your Team’s Output, Stop Taking Care Of It
17 September 2018
Accountability and responsibility are two important parts of delegation.
Superception Podcast Ep. 36 – Steven Goldberg, Managing Director And Co-head Of Sard Verbinnen’s Los Angeles Office
16 September 2018
Conversation on corporate communications on legal issues with Steven Goldberg, managing director and co-head of Sard Verbinnen’s Los Angeles office.
Superception Podcast Ep. 35 – Lou D’Angeli, Vice President Marketing And Public Relations Of Cirque Du Soleil’s Resident Shows
2 September 2018
Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.
It Is Its Imperfection That Makes Starbucks Exemplary
3 June 2018
This week, the Company closed its 8,000 US stores to provide racial-bias awareness training for 175,000 of its employees.
Mergers And Acquisitions: To Create Value, CEOs Must Not Confuse Culture With Nature
11 April 2018
The success of a corporate merger depends on criteria that often are much less tangible than expected.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.