Best 2018 Articles

Today I am taking a look back at your favorite Superception articles of 2018 and mine.

Here are your five favorite articles (measured by how many visits each received):

1. How To Structure A Communications Organization In The Digital Age? There is probably no ideal blueprint since communications departments now operate in an extraordinarily fast-moving environment. But let’s give it a try.
2. To Improve The Quality Of Your Team’s Output, Stop Taking Care Of It. Accountability and responsibility are two important parts of delegation.
3. Meaning Of Life: Life Imitates Sports Far More Than Sports Imitates Life. In the past few weeks, football has taught us two life lessons.
4. Every Manager’s Objective Should Be To Render Themselves Useless. Managing is coaching.
5. The Irresistible Power Of Customer Personalization. It is upsetting industry after industry.

And mine (by chronological order):

• To Be A Better Manager In The Digital Age, Forget All That You Know. The digital revolution makes knowledge less useful (January 28).
• Meaning Of Life: Life Imitates Sports Far More Than Sports Imitates Life. In the past few weeks, football has taught us two life lessons (February 13).
• Mergers And Acquisitions: To Create Value, CEOs Must Not Confuse Culture With Nature. The success of a corporate merger depends on criteria that often are much less tangible than expected (April 11).
• Every Manager’s Objective Should Be To Render Themselves Useless. Managing is coaching (July 2).
• CEOs Can Never Focus Too Much On Their Company’s Culture. A company’ culture is the sum of its convictions (November 4).

The review of Superception’s 2018 French articles is accessible here.

After another year of Superception activity, I take this opportunity to thank all those who follow my reflexive wanderings.

Happy New Year to you all!