31 December 2018 | Articles, Articles 2018, General | By Christophe Lachnitt
Best 2018 Articles
Today I am taking a look back at your favorite Superception articles of 2018 and mine.
Here are your five favorite articles (measured by how many visits each received):
- How To Structure A Communications Organization In The Digital Age? There is probably no ideal blueprint since communications departments now operate in an extraordinarily fast-moving environment. But let’s give it a try.
- To Improve The Quality Of Your Team’s Output, Stop Taking Care Of It. Accountability and responsibility are two important parts of delegation.
- Meaning Of Life: Life Imitates Sports Far More Than Sports Imitates Life. In the past few weeks, football has taught us two life lessons.
- Every Manager’s Objective Should Be To Render Themselves Useless. Managing is coaching.
- The Irresistible Power Of Customer Personalization. It is upsetting industry after industry.

In 2018, Superception was read in 172 countries. Many thanks to everyone! – (CC) ivosar
And mine (by chronological order):
- To Be A Better Manager In The Digital Age, Forget All That You Know. The digital revolution makes knowledge less useful (January 28).
- Meaning Of Life: Life Imitates Sports Far More Than Sports Imitates Life. In the past few weeks, football has taught us two life lessons (February 13).
- Mergers And Acquisitions: To Create Value, CEOs Must Not Confuse Culture With Nature. The success of a corporate merger depends on criteria that often are much less tangible than expected (April 11).
- Every Manager’s Objective Should Be To Render Themselves Useless. Managing is coaching (July 2).
- CEOs Can Never Focus Too Much On Their Company’s Culture. A company’ culture is the sum of its convictions (November 4).
The review of Superception’s 2018 French articles is accessible here.
After another year of Superception activity, I take this opportunity to thank all those who follow my reflexive wanderings.
Happy New Year to you all!