And, In The End, Content Wins
21 February 2016
I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.
Communications.Management.Marketing
Truth Is Just Perception
On The Social Web, Nobody Knows A TV Commercial Is An Ad
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
AccorHotels Has A Unique Way To Develop Young Talents
7 February 2016
The company has created a shadow board of directors composed of under-35 promising employees.
In 2020, 80 Percent Of People In The World Will Have A Smartphone
31 January 2016
I have read Tune’s “Global Mobile 2016” report which covers 249 different countries, autonomous regions, and other geographic areas of the planet.
Data v. Gut: How To Best Make Decisions?
24 January 2016
Netflix is one of the most data-heavy companies. It collects and analyzes humungous amount of data on customer behavior.
Sale Of The New Republic: Is The Press Doomed?
17 January 2016
Facebook cofounder Chris Hughes acquired the venerable magazine in 2012 and is now putting it up for sale.
Does Loyalty Lead To Duplicity?
10 January 2016
A study carried out by a joint team from the universities of Harvard and Berkeley reveals that, most often, loyalty leads to integrity. But there is one notable exception.
Best 2015 Articles
3 January 2016
Today I am taking a look back at your favorite Superception articles of 2015 and mine.
Journalism And The Disinformation Society
27 December 2015
The level of political lying in some democratic societies is reaching a point that we thought – and hoped – would always be the apanage of authoritarian and totalitarian regimes.
A Journalist’s Mistake Can Sometimes Generate A Valuable Information…
20 December 2015
… if they recognize their misstep and draw the consequences from it.
Ignorance Is The Premise Of Progress
13 December 2015
Today, I would like to share with you two quotations, found in my recent readings, that embody my life’s philosophy.
A Question Is Never An Act Of Agression
6 December 2015
Some people tend to consider questions asked to them as so many provocations or accusations.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.