Communications.Management.Marketing
Truth Is Just Perception
Communications
Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
Communicating Or Making Chin Music?
29 July 2012
In communications like in music, emotions should prevail.
The Internet Doesn’t Make Us Stupid
6 May 2012
Contrary to what many believe, the expansion of the web doesn’t seem to be adversely affecting the way we consume the news.
The First Quality Of A Communicator Is Anything But Natural
18 March 2012
I read a quote the other day that says it all about the difficulty of communicating.
The Perception Lesson Of Steve Ballmer
22 January 2012
Microsoft’s CEO made a very interesting comment on perception change in his interview with Bloomberg Businessweek.
Where Does Journalistic Truth Start?
15 January 2012
After discussing the Washington Post ombudsman’s statements a few days ago, I am today focusing on an article published by the New York Times’ ombudsman who is opening an even more important debate.
Do The Old Bosses Of Major Advertising Agencies Understand Social Networks?
11 December 2011
The answer to this question is negative if we are to believe a recent article by Reuters. So are these communicators still relevant?
Revolution, Journalism’s Only Hope
4 December 2011
The Board of Directors of the Pulitzer Prize has announced that the award for best local breaking news would now highlight real-time reporting.
The Perception Lesson Of Bill Clinton
27 November 2011
The most amazing anecdote from John Harris’ biography of Bill Clinton is a remarkable lesson in communication.
Rejection, The Prime Modern Political Perception?
20 November 2011
From Herman Cain to Mario Monti, it seems that people want to promote personalities embodying to the point of caricature a break from their predecessors. This induces 180-degree perception changes that are very surprising.
Journalists Are Human And That’s What Makes Them Credible
13 November 2011
That’s what The Associated Press doesn’t understand. The news agency has just updated its charter on social media in an aberrant way.