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Communications.Management.Marketing

Truth Is Just Perception

Communications

Leave Absolute To Vodka

Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.

Where Does Journalistic Truth Start?

After discussing the Washington Post ombudsman’s statements a few days ago, I am today focusing on an article published by the New York Times’ ombudsman who is opening an even more important debate.

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