Communication.Management.Marketing
26 août 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
26 août 2012
Read this review but don’t read this book. 🙂
26 août 2012
Everything you always wanted to know about Obama’s 2012 campaign.
26 août 2012
Is it enough to be innovative?
26 août 2012
Not such a fun topic after all.
26 août 2012
This book delivers more than it promises but less than it should.
26 août 2012
I can’t predict whether or not you will like this book but I loved it.